EasyWebinar
Customer story
InCom is a real estate internet marketing solutions provider built for agents and brokerages. The product is a customizable, fully featured lead magnet website – automated by an in-house real estate CRM and email drip campaigns, with over 150 integrated tools for lead nurturing.
Webinars carry two jobs at once, and live sessions carry both of them. They bring new agents and brokerages onto the platform, and they train the ones already on it – the session titles run straight down the product surface, from the CRM and Lead Book to drip campaigns, listings, blogs and SEO. Trisha Arocena, InCom's Director of Marketing, fronts them.
The documented account holds 262 webinar events – 240 live and 22 automated – drawing 11,569 registration-page unique visitors and 4,854 registrations. The live calendar is the engine and still runs today. The automated side is one session, and it is the reach benchmark everything else is measured against.
- Industry
- Real estate internet marketing · Lead magnet websites
- Audience
- REALTOR® agents & brokerages
- Formats
- Recurring live webinars · One automated evergreen session
- Program size
- 262 documented events · 2020 to 2026
What one live session can reach
Nothing about the live program was failing. Across the 222 live sessions that drew registrations, 4,544 agents signed up and 2,062 turned up – a 45.4% show-up rate most webinar programs would happily take.
The constraint was ceiling, not conversion. Every session was a room that opened once. The largest live webinar in six years drew 98 registrations; the average drew 20.5. Reach was bounded by how many agents happened to be free at 3 PM EST on a given Thursday – and agents are on showings.
The replay did not pick up the slack. Across the whole live library, replay accounted for just 15.9% of total views. Someone who missed the room mostly stayed missed.
Which sets a ceiling on what any one session can do. Run the calendar harder and you reach more agents, but every session still needs a presenter in the room at a fixed hour. The question InCom put to the platform was what a single session could reach if that constraint were removed.
The session they automated
Alongside the live calendar, InCom built one automated webinar – “How Automated Lead Magnet Websites are Revolutionizing REALTOR® Success” – a 30-minute session that runs on the agent's schedule rather than Trisha's.
- Five start times, every day
- Sessions at 9:00 AM, 12:00 PM, 3:00 PM, 6:00 PM and 9:00 PM, daily. An agent finds a slot within hours instead of waiting for next month's calendar.
- The next five schedules on the page
- Registration displays the next five available start times rather than a single date, so availability is the first thing a visitor sees.
- Instant replay, deliberately on
- Anyone who misses a slot or arrives late watches immediately. This is the setting the live program did not have, and it is where most of the viewing came from.
- A replay with a deadline
- The replay page is a replica of the original webinar with a countdown running on it. It expires after one day, and anyone arriving later is redirected to the sales page rather than a dead end.
- Two offers inside the session
- Two offers run during the webinar, so the training carries a commercial ask rather than ending on a thank-you.
- Comms sized to the slot
- A calendar invite inside the welcome email, one reminder an hour before the session, and one follow-up the moment it ends. Short sequences for a session that is never more than hours away.
- Tracking on every page
- Google Tag Manager across the registration, thank-you, event, replay and countdown pages – in the header for visitors with JavaScript enabled and in the body for those without.
The live calendar kept running throughout, and still does. Two of the strongest sessions in the live library – “Share Listings, Show Houses” and “Website Feature Deep Dive” – run the full page funnel with an attendee box on the event page, live chat in the room, and a non-expiring replica replay page. Live does the training and the relationship building; the automated session showed what one asset can reach on its own.
One session, ten times the reach
InCom's best live webinar across six years pulled 172 registration-page unique visitors. The automated session pulled 1,730 – ten times the traffic, for a webinar session no one has to show up for. Against the average live event, it is 9.8× the registrations.
The number that explains the format, though, is 145: the views the session produced. That is 72.5% views per registrant, against 53.9% across the entire 240-event live library. When the session is always about to start and the replay is instant, showing up stops being a scheduling problem.
A closer look at the numbers
The automated session, stage by stage:
| Automated session funnel | Count | Conversion |
|---|---|---|
| Registration-page unique visitors | 1,730 | – |
| Registrants | 200 | 11.6% of registration-page unique visitors |
| Watched live | 44 | 22.0% of registrants |
| Watched replay | 101 | 50.5% of registrants |
| Took action | 7 | 4.8% of views |
Replay is doing the heavy lifting: 101 of 145 views, or 69.7%, arrived after the room had closed. Set against the live library, where replay produced 15.9% of views, that single setting is the difference between a missed session and a view.
| Metric | Live library · 240 events | One automated session |
|---|---|---|
| Registration-page unique visitors | 9,592 | 1,730 |
| Registrations | 4,544 | 200 |
| Watched live | 2,062 | 44 |
| Watched replay | 389 | 101 |
| Views per registrant | 53.9% | 72.5% |
| Share of views from replay | 15.9% | 69.7% |
Live figures cover all 240 documented live events, 222 of which drew registrations. Percentages are calculated from the counts shown and are not additional platform-reported metrics. Watched and watched-replay are separate counters, so views per registrant counts views rather than deduplicated people.
Across the full account – live and automated together – the program has drawn 11,569 registration-page unique visitors, 4,854 registrations and 2,703 total views. One automated session accounts for 15.0% of all the traffic that library has ever seen.
What actually moved the needle
- Five start times instead of one
- The biggest lever. An agent choosing between 9 AM, noon, 3 PM, 6 PM and 9 PM finds a slot the same day. A live session at 3 PM EST asks them to rearrange a week of showings, and most of them do not.
- Instant replay, switched on
- 101 of the session's 145 views came from replay – 2.3× the live room. Across 222 live sessions, replay produced 15.9% of views and on 132 of them it produced none at all. This one setting is what converts a missed slot into a view.
- A replay that expires
- Replica replay, a countdown on the page, a one-day window, then a redirect to the sales page. Urgency without losing the visitor at the end of it.
- Availability shown, not implied
- Displaying the next five schedules on the registration page removes the “I’ll come back when it suits” exit. The visitor can see a session starting in a few hours.
- Reminders sized to the gap
- One reminder an hour ahead is right for a session starting today. Long multi-day sequences are built for events booked weeks out, and would only add noise here.
- Measurement across the whole funnel
- Google Tag Manager on the registration, thank-you, event, replay and countdown pages, in header and body, means the funnel is readable end to end rather than only at the registration line.
- Live doing what live does
- The live calendar carries the training and the brokerage relationships, with an attendee box on the event page and live chat in the room. Those sessions are not trying to be the automated one, which was built for a different job: reach without a presenter.
The features behind the growth
- Automated evergreen webinars, running five times a day without a host in the room
- Advanced event scheduling, displaying the next five available start times on registration
- Instant replay, opening the session to anyone who missed the slot
- Replay expiry with an on-page countdown – a one-day window, then a redirect to the sales page
- Webinar Replica, preserving the original session rather than serving a flat recording
- Offer injection, with two offers running inside the session
- Complete page funnel – registration, thank-you, event, replay and countdown pages
- Live chat and attendee display on the live sessions, keeping the room social
- Google Tag Manager across every funnel page, in header and body
The bottom line
InCom runs on live webinars. Two hundred and forty sessions since 2020 do both jobs – onboarding and training the agents already on the platform, and bringing new agents and brokerages in – and they do it well, with 45.4% of registrants showing up.
What the automated session proved is what a single asset can reach when nobody has to be in the room. Five start times a day, instant replay and a one-day replay window out-reached the best live webinar of six years by a factor of ten and produced 145 views from people watching on their own schedule. The live program builds the relationships; one evergreen session shows the ceiling when reach is the goal.
Run one session five times a day
Evergreen webinars with attendee-side scheduling, instant replay, a replay window you control, and offers running inside the session.
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